Blog · Page owners

How to price sponsored posts on your Telegram channel

By the Vumisha team · 22 October 2026 · 6 min read

Most Telegram channel owners price ads by gut feel, or by copying a number someone quoted in a group chat. That works until a business asks what they're paying for. A price you can explain is easier to defend, easier to raise, and easier for a brand to say yes to.

Start from views, not subscribers

A subscriber count says how many people joined, sometimes years ago. What an advertiser buys is the people who actually see the post. Telegram shows a view count on every post, so use it.

Look at your last 20 ordinary posts (not the one that went viral) and take a typical number of views per post. That is what you're really selling. If your channel has 40,000 subscribers but posts usually reach 8,000 views, price for 8,000.

Turn views into a price

A simple way to think about it is a price per thousand views. Pick a rate per 1,000 views that fits your topic and your audience, multiply by your typical views, and round to a clean number.

Your rate depends on who reads you. A channel read by people looking for jobs, phones, betting tips or fashion deals attracts different advertisers than one read by farmers or software developers, and a narrow, engaged audience is usually worth more per view than a broad one. Ask what similar channels charge, and look at what pages in your topic list on Discover (vumisha.com/discover).

Then test it. If every slot sells out weeks ahead, your price is too low. If nobody books for a month, it's probably too high, or businesses don't yet know you sell ads.

Price the extras separately

On Telegram, how long an ad stays visible matters as much as how many people see it. Rather than one price for everything, offer packages:

A plain post that stays in the feed.
A short-lived post, deleted after 24 hours. Cheaper for the brand, and it keeps your feed clean.

On Vumisha, each package on your rate card can delete the post automatically after a set time, so you never have to remember to do it.

Limit how many ads you run

Every ad you run spends some of your readers' patience. Decide how many ads a day you're willing to post and at what times, and stick to it: scarcity is also what lets you raise prices later. On Vumisha you set slot times and a daily limit per package, and the booking page only offers what's free.

Account for fees and keeping the post up

Know what you keep. On Vumisha the price on your rate card is what the advertiser pays; our fee comes off your share when the ad has done its job (Free 10%, Pro 5%, Agency 3%).

Set how long each post must stay up. You're paid once the post has stayed up that long, which is also what makes a brand trust you with a second booking.

Set up your rate card Questions? See the Help Center.