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How to write a sponsored post that gets customers

By the Vumisha team · · 4 min read

A good page can only put your ad in front of people. The ad itself has to make them stop and act. Most weak ads fail for the same few reasons, and they're easy to fix.

Say one thing

Choose one product or offer per ad. "Fresh cakes delivered in Nairobi today" is stronger than a list of everything you sell. People scroll quickly, and they should understand your ad in about two seconds.

Lead with what the customer gets

Open with the benefit or the offer, not your business name: "Same-day delivery in Kilimani" before "Zuri Bakery has been serving customers since...". Your name can come after.

Use the words your customers use, including Swahili or Sheng if that's how the page's audience talks. Read a few of the page's posts first, because an ad that sounds like the page gets read.

Tell people what to do next

End with one clear step and a price if you can: "KSh 1,500, order on WhatsApp." Many people won't ask for a price, and they'll just move on. If an offer ends soon, say when, but only if it's true.

Use a picture that's clear on a phone

Most people will see your ad on a phone. Use a bright, sharp picture of the real product. Keep any words on the image short and large. A busy poster with ten lines of text is hard to read at that size.

Know what each platform can do

When you book on Vumisha, you can add a WhatsApp number so customers can chat to you, and the form shows only what your package can use.

Be honest

Don't promise results you can't guarantee, or use before-and-after claims you can't back up. False claims lose trust and may break the law, and a page or our check can hold back an ad that looks misleading. Sponsored posts are also labelled as ads: here's why that helps.

Book your ad  Questions? See the Help Center.

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